The military base was located far from "civilization," so the troops
were forced to entertain themselves. One of the more popular pastimes was playing
cards. Large groups of soldiers met regularly to play bridge, poker and gin
rummy, but the most popular game by far was hearts.
It happened that a few of the non-commissioned officers weren't well liked by
the troops. One in particular was unanimously hated and, as a result, was never
invited to play in any soldier card games. One foggy winter's eve, the NCO complained
to his commanding officer, who put a stop to the whole business by posting this
notice: SGT PEPPER'S LONELY HEARTS CLUB BANNED.